Brand identity and marketing assets for wholesale nursery Heritage Plants. The nursery supplies resellers across the east coast of NSW with the majority of business conducted in Newcastle and Sydney. Heritage Plants in producing both pink and blue Hydrangeas, and has been doing so for over 20 years.
We opted to inject as much colour as possible by utilising interchangeable schemes across the collateral. This ‘rainbow’ celebrates the nature of a garden (pun intended), compiled as a collage of different plant breeds, sizes, shapes and stages. A bold logomark ties the brand to the product as well as the hard work involved in producing these wonderful flowers.
The brand package aims to connect to a new generation of nursery owners with a modern and clean design.
